AI Research
Optimized Artificial Intelligence Responds to Search Preferences Survey
83% of survey respondents prefer AI search over traditional Googling. LLMO agency, Optimized Artificial Intelligence, calls it the “new default,” not a trend.
(PRUnderground) July 9th, 2025
A new survey reported by “Innovating with AI Magazine” confirms what forward-looking brands have already begun to suspect: 83% of users say they now prefer AI search tools like ChatGPT, Perplexity, and Claude over traditional Googling.(1) For Optimized Artificial Intelligence, a leading AI optimization agency founded by SEO veteran Damon Burton, this marks not a momentary shift but the dawn of a new default in digital behavior.
“This survey isn’t surprising. It’s validating,” said Burton, Founder of Optimized Artificial Intelligence and President of SEO National. “Consumers are clearly signaling that they no longer want to wade through pages of links. They want direct, synthesized answers, and they’re finding them through AI search platforms. That changes the entire playbook for SEO.”
The “Innovating with AI Magazine” report notes that ChatGPT now sees over 200 million weekly active users and that Google’s market share has dipped below 90% for the first time in nearly a decade. Tools like Microsoft’s Copilot, Claude by Anthropic, and Perplexity AI are redefining how information is retrieved and who gets cited.
Brands Can’t Rely on Legacy Search Alone
Optimized Artificial Intelligence has been at the forefront of large language model optimization (LLMO), a strategic evolution of SEO that prepares content not just for ranking on SERPs but for retrieval, citation, and trust in generative AI tools.
“The reality is, most businesses are still optimizing for a search engine that’s disappearing from user behavior,” said Burton. “Google isn’t dying, but it’s being re-prioritized. If your content isn’t LLM optimized by being structured, cited, and semantically relevant, you’re already losing opportunities.”
OAI’s proprietary approach to LLMO, also called generative engine optimization (GEO), includes:
- Entity-first schema structuring
- Semantic content clustering for LLM retrieval
- Platform-specific tuning for ChatGPT, Gemini, Claude, Copilot, Perplexity, and more
- Reputation signal optimization to increase brand inclusion in AI-generated summaries
Why This Matters for the Future of Discovery
The “Innovating with AI Magazine” report also highlights challenges: hallucinations, misinformation, and a lack of third-party visibility. But Burton argues this is precisely why strategy matters now more than ever.
“Hallucinations are a technical challenge, but they’re also a signal. LLMs choose what they cite based on structure, clarity, and trust. If your brand isn’t showing up in AI-generated responses, it’s not because AI search is broken. It’s because your content isn’t optimized for how these models think.”
Call to Action for Forward-Thinking Brands
As Google cannibalizes its own SERPs in favor of AI Overviews and third-party visibility continues to shrink, Burton urges brands to adapt and fast: “This is the end of traditional SEO as we knew it. But it’s the beginning of something better: precision-targeted, AI-friendly optimization that earns trust, not just traffic.”
To learn more about SEO for AI search engines and how to get found and cited across platforms like ChatGPT, Claude, Gemini, Perplexity, and Copilot, visit www.OptimizedArtificialIntelligence.com.
(1) https://innovatingwithai.com/is-ai-search-replacing-traditional-search/
About Optimized Artificial Intelligence
Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.
The post Optimized Artificial Intelligence Responds to Search Preferences Survey first appeared on
Original Press Release.
AI Research
The Media and I: Artificial Intelligence
Lars and I discussed the role of AI in education and beyond, starting with a nostalgic nod to calculators and slide rules.
When I spoke with Lars recently, I emphasized the critical balance between using tools like AI and actually learning how to think, reason, and create. We touched on the incredible capabilities of AI, raising exciting possibilities and serious concerns. For example, AI-driven customer service can be frustratingly impersonal—I yelled at one for eight minutes earlier that day just trying to reach a human. In education, some elite universities are already requiring handwritten essays again, like with Blue Books, to preserve that integrity. However, as I have written previously about AI and medicine, it has the potential to increase accessibility and the quality of care.
You can find the whole conversation here.
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AI Research
China produces more AI research than US, UK and EU combined
China led the world in artificial intelligence research in 2024, producing the largest volume of publications after developing a “nationwide innovation ecosystem”, according to a new report.
Despite rising geopolitical tensions, China was also the top AI research collaborator for the US, UK and European Union.
The study, DeepSeek and the New Geopolitics of AI: China’s ascent to research pre-eminence in AI, is published by research technology company Digital Science and authored by its chief executive, Daniel Hook.
The analysis used global data from its Dimensions database, covering research publication and collaboration trends from 2000 to 2024.
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It says that AI research has grown at an “impressive rate” globally, expanding from just under 10,000 publications in 2000 to 60,000 in 2024.
China was found to be “the pre-eminent world power in AI research,” leading not only by research volume but also by “citation attention, and influence,” with its lead over the rest of the world growing rapidly over the past seven years.
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In 2024, China’s publication output in AI research matched the combined output of the US, UK and EU, while its share of global citation attention exceeded 40 per cent.
Despite political tensions, the report finds that China has become the strongest AI research collaborator for the US, UK and EU, while itself needing “less reciprocal collaboration than any of them”.
China is also said to have the largest AI talent pool, with 30,000 active researchers and a large student and postdoctoral population, supporting what the report calls a “nationwide innovation ecosystem”.
The report highlights that 156 Chinese institutions each published more than 50 AI papers in 2024, contrasting with the more clustered research hubs in the West.
Alongside academic research, China also dominated AI-related patents. Patent filings and company-affiliated AI research showed China outpacing the US tenfold in some indicators, according to the report, reflecting the country’s ability to translate research into innovation.
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Hook argued that AI had become a “strategic asset, akin to energy or military capability”, adding that “China is actively leveraging this advantage”.
He added: “Governments need to understand the local, national and geostrategic implications of AI, with the underlying concern that lack of AI capability or capacity could be damaging from economic, political, social and military perspectives.”
The release of the DeepSeek chatbot in January 2025 was cited as one example of China’s emerging capabilities.
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“The emergence of DeepSeek is not merely a technological innovation – it is a symbol of a profound shift in the global AI landscape,” Hook said.
He described DeepSeek as demonstrating “China’s technological independence”, calling it a “cost-efficient, open-source LLM” that showed the country’s ability to “innovate around US chip restrictions and dominate AI development at scale”.
The report also describes the UK as “small but globally impactful”, saying that despite its modest size, the country consistently punches above its weight in “attention-per-output metrics”.
The EU, by contrast, “risks falling behind in translation and visibility.”
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The report says that while the EU benefits from strong internal collaboration, it “shows weaker international collaboration beyond its borders and struggles to convert research into applied outputs (patents, for example), raising concerns about its future AI competitiveness”.
AI Research
China outpacing rest of the world in AI research – report
China is outpacing the rest of the world in artificial intelligence research at a time when AI is becoming a “strategic asset” akin to energy or military capability, according to a report from research technology company Digital Science.
The report – entitled DeepSeek and the New Geopolitics of AI: China’s ascent to research pre-eminence in AI – has been authored by Digital Science CEO Daniel Hook based on data from Dimensions, the world’s largest and most comprehensive database describing the global research ecosystem.
The news comes just a day after a report from Clarivate revealed that China is also leading the way in research output across G20 nations.
Dr Hook has analysed AI research data from the year 2000 to 2024, tracking trends in research collaborations and placing these within geopolitical, economic, and technological contexts. His report says AI research has grown at an “impressive rate” globally since the turn of the millennium – from just under 10,000 publications in 2000, to 60,000 publications in 2024.
Dr Hook’s key findings include:
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China has become the pre-eminent world power in AI research, leading not only by research volume, but also by citation attention, and influence, rapidly increasing its lead on the rest of the world over the past seven years.
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The US continues to have the strongest AI start-up scene, but China is catching up fast.
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In 2024, China’s AI research publication output matched the combined output of the US, UK, and European Union (EU-27), and now commands more than 40% of global citation attention.
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Despite global tensions, China has become the top collaborator for the US, UK, and EU in AI research, while needing less reciprocal collaboration than any of them.
-
China’s AI talent pool dwarfs its rivals – with 30,000 active AI researchers and a massive student and postdoctoral population.
-
The EU benefits from strong internal AI collaboration across its research bloc.
-
China dominates AI-related patents – patent filings and company-affiliated AI research show China outpacing the US tenfold in some indicators, underscoring its capacity to translate research into innovation.
“AI is no longer neutral – governments are using it as a strategic asset, akin to energy or military capability, and China is actively leveraging this advantage,” Hook says. “Governments need to understand the local, national and geostrategic implications of AI, with the underlying concern that lack of AI capability or capacity could be damaging from economic, political, social, and military perspectives.”
Hook says China is “massively and impressively” growing its AI research capacity. Unlike Western nations with clustered AI hubs, he says China boasts 156 institutions publishing more than 50 AI papers each in 2024, supporting a nationwide innovation ecosystem. In addition, “China’s AI workforce is young, growing fast, and uniquely positioned for long-term innovation.”
He says one sign of China’s rapidly developing capabilities is its release of the DeepSeek chatbot in January this year. “The emergence of DeepSeek is not merely a technological innovation – it is a symbol of a profound shift in the global AI landscape. DeepSeek exemplifies China’s technological independence. Its cost-efficient, open-source LLM demonstrates the country’s ability to innovate around US chip restrictions and dominate AI development at scale.”
The report comments further on the AI research landscape in the US, UK and EU. It says the UK remains “small but globally impactful”. “Despite its modest size, the UK consistently punches above its weight in attention-per-output metrics.”
However, the EU “risks falling behind in translation and visibility”. “The EU shows weaker international collaboration beyond its borders and struggles to convert research into applied outputs (e.g., patents), raising concerns about its future AI competitiveness.”
Discover more in the full report: DeepSeek and the New Geopolitics of AI: China’s ascent to research pre-eminence in AI.
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