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Daily Research News Online no. 38503

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Funds for Ambitious AI Research Tech Firm GetWhy

July 8 2025

Danish GenAI-based consumer research tech company GetWhy has raised EUR 17m in an additional Series A round of funding, with which to pursue its goal of ‘becoming the standard in AI-driven consumer insights’ – and specifically to open a US office this year.

The company taps AI to help clients conduct studies and extract insights from video-based interviews. Based in Copenhagen, it was established in 2011 as UserTribe, and pivoted from an MR services company to a software-based model, with the new name Sonar, after current CEO Casper Henningsen joined in 2017. In January 2024 it changed its name to GetWhy to avoid confusion with another company, and a year ago it secured $34.5m in Series A funding from PeakSpan Capital, which took a ‘significant’ minority stake in the company.

The new funding was also led by PeakSpan, along with Arbejdernes Landsbank. Co-founder and CEO Casper Henningsen (pictured) comments: ‘This increased investment from PeakSpan Capital underscores how rapidly the field of consumer research is evolving and gives GetWhy the fuel to accelerate our mission and cement our leadership position globally. We see a clear opportunity to lead the enterprise market and drive AI-fueled transformation for a vast universe of global brands.’

Of the forthcoming office launch, Henningsen says, ‘It’s crucial for GetWhy to establish a presence in the US… Some 60 % of our revenue comes from here, so this is a natural and necessary step for us to get closer to our current and potential American customers and solidify our position as a market leader driving the industry forward.’

The firm is online at www.getwhy.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.



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Northumbria to roll out new AI platform for staff and students

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Northumbria University is to provide its students and staff with access to Claude for Education – a leading AI platform specifically tailored for higher education.

Northumbria will become only the second university in the UK, alongside the London School of Economics and other leading international institutions, to offer Claude for Education as a tool to its university community.

With artificial intelligence rapidly transforming many aspects of our lives, Northumbria’s students and staff will now be provided with free access to many of the tools and skills they will need to succeed in the new global AI-environment.

Claude for Education is a next-generation AI assistant built by Anthropic and trained to be safe, accurate and secure. It provides universities with ethical and transparent access to AI that ensures data security and copyright compliance and acts as a 24/7 study partner for students, designed to guide learning and develop critical thinking rather than providing direct answers.

Known as a UK leader in responsible AI-based research and education, Northumbria University recently launched its Centre for Responsible AI and is leading a multi-million pound UKRI AI Centre for Doctoral Training in Citizen-Centred Artificial Intelligence to train the next generation of leaders in AI development.

Professor Graham Wynn explained: “Today’s students are digitally native and recent data show many use AI routinely. They expect their universities to provide a modern, technology-enhanced education, providing access to AI tools along with clear guidance on the responsible use of AI.

“We know that the availability of secure and ethical AI tools is a significant consideration for our applicants and our investment in Claude for Education will position Northumbria as a forward-thinking leader in ethical AI innovation.

“Empowering students and staff, providing cutting-edge learning opportunities, driving social mobility and powering an inclusive economy are at the heart of everything we do. We know how important it is to eliminate digital poverty and provide equitable access to the most powerful AI tools, so our students and graduates are AI literate with the skills they need for the workplaces of the future.

“The introduction of Claude for Education will provide our students and staff with free universal access to cutting-edge AI technology, regardless of their financial circumstances.”

The University is now working with Anthropic to establish the technical infrastructure and training to roll out Claude for Education in autumn 2025.



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Wiley Partners with Anthropic to accelerate responsible AI integration

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Wiley has announced plans for a strategic partnership with Anthropic, an artificial intelligence research and development company with an emphasis on responsible AI. 

Wiley is adopting the Model Context Protocol (MCP), an open standard created by Anthropic, which aims to enable seamless integration between authoritative, peer-reviewed content and AI tools across multiple platforms. Beginning with a pilot program, and subject to definitive agreement, Wiley and Anthropic will work to ensure university partners have streamlined, enhanced access to their Wiley research content. 

Another key focus of the partnership is to establish standards for how AI tools properly integrate scientific journal content into results while providing appropriate context for users, including author attribution and citations. 

“The future of research lies in ensuring that high-quality, peer-reviewed content remains central to AI-powered discovery,” said Josh Jarrett, Senior Vice President of AI Growth at Wiley. “Through this partnership, Wiley is not only setting the standard for how academic publishers integrate trusted scientific content with AI platforms but is also creating a scalable solution that other institutions and publishers can adopt. By adopting MCP, we’re demonstrating our commitment to interoperability and helping to ensure authoritative, peer-reviewed research will be discoverable in an increasingly AI-driven landscape.”

The announcement coincides with Anthropic’s broader Claude for Education initiative, which highlights new partnerships and tools designed to amplify teaching, learning, administration and research in higher education. 

“We’re excited to partner with Wiley to explore how AI can accelerate and enhance access to scientific research,” said Lauren Collett, who leads Higher Education partnerships at Anthropic. “This collaboration demonstrates our commitment to building AI that amplifies human thinking—enabling students to access peer-reviewed content with Claude, enhancing learning and discovery while maintaining proper citation standards and academic integrity.”

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Avalara rolls out AI tax research bot

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Tax solutions provider Avalara announced the release of its newest AI offering, Avi for Tax Research, a generative AI-based solution that will now be embedded in Avalara Tax Research. The model is trained on Avalara’s own data, gathered over two decades, which the bot will use for contextually aware, data-driven answers to complex tax questions. 

“The tax compliance industry is at the dawn of unprecedented innovation driven by rapid advancements in AI,” says Danny Fields, executive vice president and chief technology officer of Avalara. “Avalara’s technology mission is to equip customers with reliable, intuitive tools that simplify their work and accelerate business outcomes.”

Avi for Tax, specifically, offers the ability to instantly check the tax status of products and services using plain language queries to receive trusted, clearly articulated responses grounded in Avalara’s tax database. Users can also access real-time official guidance that supports defensible tax positions and enables proactive adaptation to evolving tax regulations, as well as  quickly obtain precise sales tax rates tailored to specific street addresses to facilitate compliance accuracy down to local jurisdictional levels. The solution comes with an intuitive conversational interface that allows even those without tax backgrounds to use the tool. 

For existing users of Avi Tax Research, the AI solution is available now with no additional setup required. New customers can sign up for a free trial today. 

The announcement comes shortly after Avalara announced new application programming interfaces for its 1099 and W-9 solutions, allowing companies to embed their compliance workflows into their existing ERP, accounting, e-commerce or marketplace platforms. An API is a type of software bridge that allows two computer systems to directly communicate with each other using a predefined set of definitions and protocols. Any software integration depends on API access to function. Avalara’s API access enables users to directly collect W-9 forms from vendors; validate tax IDs against IRS databases; confirm mailing addresses with the U.S. Postal Service; electronically file 1099 forms with the IRS and states; and deliver recipient copies from one central location. Avalara’s new APIs allow for e-filing of 1099s with the IRS without even creating a FIRE account.



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