Amadeus has partnered with Microsoft and is leveraging OpenAI’s models on Azure to develop a suite of AI integrations that enhance its Hospitality portfolio. The two latest AI tools will provide hoteliers of any background easy access to industry-leading insights and dramatically improve the efficiency of group bookings.

Amadeus Advisor chat is coming to Demand360: Making sophisticated insights instantly available

To help hoteliers stay agile and respond quickly to the fast-changing travel industry, Amadeus is integrating Advisor Chat, its Gen AI chatbot, into its industry-leading Demand360 data product. Powered by Azure OpenAI, Advisor chat offers immediate and intuitive access to crucial insights for teams across various functions, including sales, operations, marketing, and distribution.

Demand360 currently captures the most comprehensive view of the hospitality market to inform hotel strategies. Based on insights from 44,000 hotels and 35 million short-term rental properties, Demand360 provides a 12-month, forward-looking view of a hotel’s occupancy and its market ranking as well as two years of retrospective data.

Amadeus Advisor chat was rolled out to Amadeus Agency360® in 2024. In the year since, customers have enjoyed instantaneous insights. In some cases, Amadeus Advisor has saved analysts approximately a day each week as the bulk of requests can now be handled directly by the wider team.
Amadeus plans to make Advisor available within Microsoft Teams, making it easier than ever to understand performance and make informed decisions.

Transforming group sales with AI: Email to RFP

Amadeus is introducing new AI functionality, Email to RFP, within MeetingBroker to help hotels streamline the handling of inbound group booking requests, a valuable, growing segment of the market.

With Email to RFP, customers will be able to email inbound RFPs directly to MeetingBroker, where AI is then used to evaluate it and create an instant RFP response. To provide accurate, up-to-date information that is specific to each location, Email to RFP will be trained to retrieve additional, relevant information from reliable sources. Email to RFP is powered by Azure OpenAI.

Omni Atlanta Hotel, the first pilot customer, has seen significant returns with faster responses and near autonomous RFP handling.

This builds on the current functionalities of Amadeus MeetingBroker, a centralized hub for managing all group inquiries, no matter how or where they originate. By consolidating leads into a single workflow, MeetingBroker helps hotel sales teams respond faster, reduce missed opportunities, and convert more business.

Amadeus plans to introduce individual AI agents for each of its products, helping travel companies to gain more value by answering queries more easily and more quickly. Amadeus is also working to develop AI agents that will draw on multiple sources when responding to queries, unlocking new levels of insight from across Amadeus’ portfolio.

“As an industry, we’re at an important juncture where the next year of AI development and implementation will shape decades of travel and hospitality. It’s becoming increasingly clear that AI is here to make sense of complexity and support productivity in order to enhance efficiency, return on investment and ultimately increase conversions,” says Francisco Pérez-Lozao Rüter, President of Hospitality, Amadeus.

BETHMEHEM, PA — Dr. Juan Zheng, assistant professor in the Teaching, Learning, and Technology program at Lehigh University’s College of Education, has been awarded a grant from the National Science Foundation to support her groundbreaking project, “Meta-Partner: Hybrid Intelligence for Self-Regulated Learning.”

Over the next two years, Dr. Zheng and her research team will develop Meta-Partner, an artificial intelligence (AI) system designed to help students set learning goals, adjust strategies, monitor progress, and reflect on their educational journeys—all while building critical AI literacy and self-regulation skills.

The project addresses a pressing national need: preparing a diverse and inclusive workforce for the rapidly evolving AI-driven future. “Millions are already using AI, but few people know how to use it in an informed and strategic way,” Dr. Zheng explained. “Our goal is to teach students not just the concepts of AI, but how to approach problems, think critically, and regulate their learning, skills that are essential for success in any field that will use AI as a tool.”

Meta-Partner will be integrated into AIResolver, an existing online problem-based learning platform. The system will guide students through complex problem-solving scenarios, such as designing classification systems for scientific research, by providing real-time, personalized support. As students interact with the platform, Meta-Partner will generate initial learning goals, create automated notes, visualize progress, and compose reflections, all of which students can review and refine. This iterative, human-AI collaboration is designed to deepen metacognitive engagement and foster independent learning.

The research will focus on high school and undergraduate students from non-computer science backgrounds, particularly in rural areas, to ensure the benefits of AI education reach underserved communities. Through a robust evaluation involving both quantitative and qualitative methods, the project will examine how Meta-Partner impacts students’ cognitive, motivational, and emotional engagement with AI problem-solving.

“We believe that by making AI education more accessible and engaging, we can help bridge the digital divide and empower students who might otherwise be left behind,” said Dr. Zheng.

Beyond teaching the technical concepts of AI, the project aims to equip students with software skills, critical thinking abilities, and the self-regulation strategies needed to thrive in a workforce where AI is ubiquitous. Dr. Zheng emphasized the importance of learning to use AI strategically and responsibly: “Just as the internet and online learning brought both opportunities and risks, AI will reshape how we learn and work. Our research will help students navigate these changes and use AI as a partner in their learning.”

Meta-Partner’s open-source design ensures that its impact will extend far beyond the initial study, allowing other educational institutions and platforms to adopt and adapt the technology. By pioneering the integration of hybrid intelligence into self-regulated learning, Dr. Zheng’s work has the potential to transform AI education practices and prepare the next generation for a future where human and artificial intelligence work in tandem.

ABOUT LEHIGH UNIVERSITY COLLEGE OF EDUCATION

Lehigh’s College of Education offers premier graduate-level programs focused on high-impact research, interdisciplinary applications, evidence-based practices, and partnerships at the local, national, and international level.

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