AI Research
Axelera AI Accelerators Smoke Competitors In Machine Vision Research Study
Axelera CEO Fabrizio Del Maffeo Holds The Company’s PCIe AI Accelerator
As AI-accelerated workloads proliferate across edge environments—from smart cities to retail and industrial surveillance—choosing the right inference accelerator has become a mission-critical decision for many businesses. In a new competitive benchmark study conducted by our analysts at HotTech Vision and Analysis, we put several of today’s leading edge AI acceleration platforms to the test in a demanding, real-world scenario: multi-stream computer vision inference processing of high-definition video feeds.
The study evaluated AI accelerators from Nvidia, Hailo, and Axelera AI across seven object detection models, including SSD MobileNet and multiple versions of YOLO, to simulate a surveillance system with 14 concurrent 1080p video streams. The goal was to assess real-time throughput, energy efficiency, deployment complexity and detection accuracy of these top accelerators, which all speak to a product’s overall TCO value proposition.
Measuring AI Accelerator Performance In Machine Vision Applications
All of the accelerators tested provided significant gains over CPU-only inference—some up to 30x faster—underscoring how vital dedicated hardware accelerators have become for AI inference. Among the tested devices, PCIe and M.2 accelerators from Axelera showed consistently stronger throughput across every model, especially with heavier YOLOv5m and YOLOv8l workloads. Notably, the Axelera PCIe card maintained performance levels where several other accelerators tapered off, and it consistently smoked the competition across all model implementations tested.
SSD MobileNet v2 Machine Vision AI Model Inferencing Test Results Show Axelera In The Lead
YOLOv5s Machine Vision AI Model Results Shows The Axelera PCIe Card Wins Hands-Down But Nvidia Is … More
That said, Nvidia’s higher-end RTX A4000 GPU maintained competitive performance in certain tests, particularly with smaller models like YOLOv5s. Hailo’s M.2 module offered a compact, low-power alternative, though it trailed in raw throughput.
Overall, the report illustrates that inference performance can vary significantly depending on the AI model and hardware pairing—an important takeaway for integrators and developers designing systems for specific image detection workloads. It also shows how dominant Axelera’s Metis accelerators are in this very common AI inference application use case, versus major incumbent competitors like NVIDIA.
Inferencing Power Efficiency Is Paramount And Axelera Leads
Power consumption is an equally important factor, especially in AI edge deployments, where thermal and mechanical constraints and operational costs can limit design flexibility. Using per-frame energy metrics, our research found that all accelerators delivered improved efficiency over CPUs, with several using under one Joule per frame of inferencing.
SSD MobileNet v2 Power Efficiency Results Shows Axelera Solutions Win In A Big Way
YOLOv5s Power Efficiency Results Show Axelera Solutions Ahead But Nvidia And Hailo Close The Gap
Here, Axelera’s solutions out-performed competitors in all tests, offering the lowest energy use per frame in all AI models tested. NVIDIA’s GPUs closed the gap somewhat in YOLO inferencing models, while Hailo maintained respectable efficiency, particularly for its compact form factor.
The report highlights that AI performance gains do not always have to come at the cost of power efficiency, depending on architecture, models and workload optimizations employed.
The Developer Experience Matters And Axelera Is Well-Tooled
Beyond performance and efficiency, our report also looked at the developer setup process—an often under-appreciated element of total deployment cost. Here, platform complexity diverged more sharply.
Axelera’s SDK provided a relatively seamless experience with out-of-the-box support for multi-stream inference and minimal manual setup. Nvidia’s solution required more hands-on configuration due to model compatibility limitations with DeepStream, while Hailo’s SDK was Docker-based, but required model-specific pre-processing and compilation.
The takeaway: development friction can vary widely between platforms and should factor into deployment timelines, especially for teams with limited AI or embedded systems expertise. Here Axelera’s solutions once again demonstrated simplicity in its out-of-box experience and setup that the other solutions we tested could not match.
Model Accuracy and Real-World Usability
Our study also analyzed object detection accuracy using real-world video footage. While all platforms produced usable results, differences in detection confidence and object recognition emerged. Axelera’s accelerators showed a tendency to detect more objects and draw more bounding boxes across test scenes, likely a result of its model tuning and post-processing defaults that seemed more refined.
Still, our report notes that all tested platforms could be further optimized with custom-trained models and threshold adjustments. As such, out-of-the-box accuracy may matter most for proof-of-concept development, whereas other, more complex deployments might rely on domain-specific model refinement and tuning.
Market Implications: Specialization Vs Generalization
Axelera AI’s Metis PCI Express Card And M.2 Module AI Inference Accelerators
Our AI research and performance validation report underscores the growing segmentation in AI inference hardware. On one end, general-purpose GPUs like those from NVIDIA offer high flexibility and deep software ecosystem support, which is valuable in heterogeneous environments. On the other, dedicated inference engines like those from Axelera provide compelling efficiency and performance advantages for more focused use cases.
As edge AI adoption grows, particularly in vision-centric applications, demand for energy-efficient, real-time inference is accelerating. Markets such as logistics, retail analytics, transportation, robotics and security are driving that need, with form factor, power efficiency, and ease of integration playing a greater role than raw compute throughput alone.
While this round of testing (you can find our full research paper here) favored Axelera on several fronts—including performance, efficiency, and setup simplicity—this is not a one-size-fits-all outcome. Platform selection will depend heavily on use case, model requirements, deployment constraints, and available developer resources.
What the data does make clear is that edge AI inference is no longer an exclusive market GPU acceleration. Domain-specific accelerators are proving they can compete, and in some cases lead, in the metrics that matter most for real-world deployments.
Dave is president and principal analyst at HotTech Vision And Analysis, a tech industry analyst firm specializing in consulting, test validation and go-to-market strategies for major chip and system OEMs. Like all analyst firms, HTVA provides paid services, research and consulting to many chip manufacturers and system OEMs, including companies mentioned in this article. However, this does not influence his objective coverage.
AI Research
Amadeus announces Demand360®and MeetingBroker® to be enhanced with artificial intelligence
Amadeus has partnered with Microsoft and is leveraging OpenAI’s models on Azure to develop a suite of AI integrations that enhance its Hospitality portfolio. The two latest AI tools will provide hoteliers of any background easy access to industry-leading insights and dramatically improve the efficiency of group bookings.
Amadeus Advisor chat is coming to Demand360: Making sophisticated insights instantly available
To help hoteliers stay agile and respond quickly to the fast-changing travel industry, Amadeus is integrating Advisor Chat, its Gen AI chatbot, into its industry-leading Demand360 data product. Powered by Azure OpenAI, Advisor chat offers immediate and intuitive access to crucial insights for teams across various functions, including sales, operations, marketing, and distribution.
Demand360 currently captures the most comprehensive view of the hospitality market to inform hotel strategies. Based on insights from 44,000 hotels and 35 million short-term rental properties, Demand360 provides a 12-month, forward-looking view of a hotel’s occupancy and its market ranking as well as two years of retrospective data.
Amadeus Advisor chat was rolled out to Amadeus Agency360® in 2024. In the year since, customers have enjoyed instantaneous insights. In some cases, Amadeus Advisor has saved analysts approximately a day each week as the bulk of requests can now be handled directly by the wider team.
Amadeus plans to make Advisor available within Microsoft Teams, making it easier than ever to understand performance and make informed decisions.
Transforming group sales with AI: Email to RFP
Amadeus is introducing new AI functionality, Email to RFP, within MeetingBroker to help hotels streamline the handling of inbound group booking requests, a valuable, growing segment of the market.
With Email to RFP, customers will be able to email inbound RFPs directly to MeetingBroker, where AI is then used to evaluate it and create an instant RFP response. To provide accurate, up-to-date information that is specific to each location, Email to RFP will be trained to retrieve additional, relevant information from reliable sources. Email to RFP is powered by Azure OpenAI.
Omni Atlanta Hotel, the first pilot customer, has seen significant returns with faster responses and near autonomous RFP handling.
This builds on the current functionalities of Amadeus MeetingBroker, a centralized hub for managing all group inquiries, no matter how or where they originate. By consolidating leads into a single workflow, MeetingBroker helps hotel sales teams respond faster, reduce missed opportunities, and convert more business.
Amadeus plans to introduce individual AI agents for each of its products, helping travel companies to gain more value by answering queries more easily and more quickly. Amadeus is also working to develop AI agents that will draw on multiple sources when responding to queries, unlocking new levels of insight from across Amadeus’ portfolio.
“As an industry, we’re at an important juncture where the next year of AI development and implementation will shape decades of travel and hospitality. It’s becoming increasingly clear that AI is here to make sense of complexity and support productivity in order to enhance efficiency, return on investment and ultimately increase conversions,” says Francisco Pérez-Lozao Rüter, President of Hospitality, Amadeus.
AI Research
Instagram wrongly says some users breached child sex abuse rules
Technology Reporter
Instagram users have told the BBC of the “extreme stress” of having their accounts banned after being wrongly accused by the platform of breaching its rules on child sexual exploitation.
The BBC has been in touch with three people who were told by parent company Meta that their accounts were being permanently disabled, only to have them reinstated shortly after their cases were highlighted to journalists.
“I’ve lost endless hours of sleep, felt isolated. It’s been horrible, not to mention having an accusation like that over my head,” one of the men told BBC News.
Meta declined to comment.
BBC News has been contacted by more than 100 people who claim to have been wrongly banned by Meta.
Some talk of a loss of earnings after being locked out of their business pages, while others highlight the pain of no longer having access to years of pictures and memories. Many point to the impact it has had on their mental health.
Over 27,000 people have signed a petition that accuses Meta’s moderation system, powered by artificial intelligence (AI), of falsely banning accounts and then having an appeal process that is unfit for purpose.
Thousands of people are also in Reddit forums dedicated to the subject, and many users have posted on social media about being banned.
Meta has previously acknowledged a problem with Facebook Groups but denied its platforms were more widely affected.
‘Outrageous and vile’
The BBC has changed the names of the people in this piece to protect their identities.
David, from Aberdeen in Scotland, was suspended from Instagram on 4 June. He was told he had not followed Meta’s community standards on child sexual exploitation, abuse and nudity.
He appealed that day, and was then permanently disabled on Instagram and his associated Facebook and Facebook Messenger accounts.
David found a Reddit thread, where many others were posting that they had also been wrongly banned over child sexual exploitation.
“We have lost years of memories, in my case over 10 years of messages, photos and posts – due to a completely outrageous and vile accusation,” he told BBC News.
He said Meta was “an embarrassment”, with AI-generated replies and templated responses to his questions. He still has no idea why his account was banned.
“I’ve lost endless hours of sleep, extreme stress, felt isolated. It’s been horrible, not to mention having an accusation like that over my head.
“Although you can speak to people on Reddit, it is hard to go and speak to a family member or a colleague. They probably don’t know the context that there is a ban wave going on.”
The BBC raised David’s case to Meta on 3 July, as one of a number of people who claimed to have been wrongly banned over child sexual exploitation. Within hours, his account was reinstated.
In a message sent to David, and seen by the BBC, the tech giant said: “We’re sorry that we’ve got this wrong, and that you weren’t able to use Instagram for a while. Sometimes, we need to take action to help keep our community safe.”
“It is a massive weight off my shoulders,” said David.
Faisal was banned from Instagram on 6 June over alleged child sexual exploitation and, like David, found his Facebook account suspended too.
The student from London is embarking on a career in the creative arts, and was starting to earn money via commissions on his Instagram page when it was suspended. He appealed after feeling he had done nothing wrong, and then his account was then banned a few minutes later.
He told BBC News: “I don’t know what to do and I’m really upset.
“[Meta] falsely accuse me of a crime that I have never done, which also damages my mental state and health and it has put me into pure isolation throughout the past month.”
His case was also raised with Meta by the BBC on 3 July. About five hours later, his accounts were reinstated. He received the exact same email as David, with the apology from Meta.
He told BBC News he was “quite relieved” after hearing the news. “I am trying to limit my time on Instagram now.”
Faisal said he remained upset over the incident, and is now worried the account ban might come up if any background checks are made on him.
A third user Salim told BBC News that he also had accounts falsely banned for child sexual exploitation violations.
He highlighted his case to journalists, stating that appeals are “largely ignored”, business accounts were being affected, and AI was “labelling ordinary people as criminal abusers”.
Almost a week after he was banned, his Instagram and Facebook accounts were reinstated.
What’s gone wrong?
When asked by BBC News, Meta declined to comment on the cases of David, Faisal, and Salim, and did not answer questions about whether it had a problem with wrongly accusing users of child abuse offences.
It seems in one part of the world, however, it has acknowledged there is a wider issue.
The BBC has learned that the chair of the Science, ICT, Broadcasting, and Communications Committee at the National Assembly in South Korea, said last month that Meta had acknowledged the possibility of wrongful suspensions for people in her country.
Dr Carolina Are, a blogger and researcher at Northumbria University into social media moderation, said it was hard to know what the root of the problem was because Meta was not being open about it.
However, she suggested it could be due to recent changes to the wording of some its community guidelines and an ongoing lack of a workable appeal process.
“Meta often don’t explain what it is that triggered the deletion. We are not privy to what went wrong with the algorithm,” she told BBC News.
In a previous statement, Meta said: “We take action on accounts that violate our policies, and people can appeal if they think we’ve made a mistake.”
Meta, in common with all big technology firms, have come under increased pressure in recent years from regulators and authorities to make their platforms safe spaces.
Meta told the BBC it used a combination of people and technology to find and remove accounts that broke its rules, and was not aware of a spike in erroneous account suspension.
Meta says its child sexual exploitation policy relates to children and “non-real depictions with a human likeness”, such as art, content generated by AI or fictional characters.
Meta also told the BBC a few weeks ago it uses technology to identify potentially suspicious behaviours, such as adult accounts being reported by teen accounts, or adults repeatedly searching for “harmful” terms.
Meta states that when it becomes aware of “apparent child exploitation”, it reports it to the National Center for Missing and Exploited Children (NCMEC) in the US. NCMEC told BBC News it makes all of those reports available to law enforcement around the world.
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