AI Insights

Basis Technologies Names Mike Hoyle as EVP of Artificial Intelligence

Published

1 day ago

July 8, 2025

Basis Technologies (https://basis.com), the industry’s leading advertising automation platform, announced today Mike Hoyle as Executive Vice President of Artificial Intelligence (AI). In his newly appointed position, Mike will drive the holistic implementation of AI into the company’s flagship technology offering across key features such as media planning, campaign optimization, forecasting, reporting and more. He will focus on alignment of product, engineering and data science teams to deliver on Basis’ AI technology portfolio.

Mike was most recently a product development leader at Amazon for four years, driving developments related to allocation and pricing of Sponsored Product ads across off-search pages. At Amazon, he was also focused on building and scaling a team of engineers and applied scientists that leveraged AI to optimize ad relevance and performance. Prior to Amazon, Mike was VP of Engineering at Basis, playing a key role in the development of the Basis platform. In his career, he has led software development teams for enterprises such as Citi, Barclays Capital, and Morgan Stanley.

“Basis is fortunate to have Mike join our team as he finishes a dynamic four years at Amazon where he implemented a sustainable growth strategy for one of its most significant advertising products,” said Tyler Kelly, president, Basis Technologies. “As brands and agencies continue to adopt Basis to automate their advertising, our vision is to further leverage artificial intelligence to boost human intelligence and improve the lives of people working in digital media.”

Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. Basis’ suite of AI and machine learning-powered solutions streamline operations, minimize costly errors, and enhance campaign performance.

“Basis holds a unique position at the center of the digital advertising ecosystem,” said Mike Hoyle. “By harnessing the latest advancements in AI and machine learning, we have an opportunity to empower our customers with the most automated, intelligent, and comprehensive advertising solution in the market.”

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AI Insights

Govt. AI Assessment Ranks States’ Readiness, Adoption Levels

Published

12 minutes ago

July 9, 2025

The Editors

An AI readiness assessment released Wednesday by Code for America explores how U.S. state governments are preparing for the AI-powered public-sector transformation and identifies emerging trends within that shift.

Trends highlighted in the analysis include the rise of chief AI officers, investment in training programs, an evolving cybersecurity threat landscape, state-level policymaking, and secure sandbox environments for experimentation.

The Government AI Landscape Assessment explores AI readiness in three areas: leadership and governance, capacity building, and technical infrastructure and capabilities. The resource classifies states’ readiness levels in each of these areas under one of four categories: early, developing, established or advanced. The early classification includes states that have taken the initial steps in AI adoption, while the advanced classification recognizes states with sophisticated capabilities, frameworks and approaches.

States leading in readiness, according to this assessment, are Pennsylvania, New Jersey, and Utah, each of which received two “advanced” classifications and one “established” classification.

Each of these states has prioritized AI readiness. Pennsylvania has been testing and measuring AI for impact, and New Jersey is taking an economy-focused approach to AI and has been an early implementer of AI training. Utah has been an early AI adopter and even recently created an AI policy office that aims to answer societal AI questions.

Overall, in the category of leadership and governance, only three states were classified as advanced. Half, or 25, were classified as established; 16 as developing; and seven as early. Washington, D.C., was included as a state in this assessment. Utah and North Carolina were highlighted for their work in this area.In AI capacity building, four states were classified as advanced, 10 as established, 23 as developing, and 14 as early. New Jersey and Pennsylvania were highlighted for their work here.

In technical infrastructure and capabilities, three states were classified as advanced, 16 as established, 23 as developing, and nine as early. Colorado and Minnesota were highlighted for their work in this.

“This analysis demonstrates what many of us know to be true: states are leading the way when it comes to adopting AI to make government more efficient and effective,” Jenn Thom, Code for America’s senior director of data science, said in a statement.

The assessment was created by reviewing public materials, AI-focused legislation and policy, guidance and reports, news coverage, and direct input.

Debate has arisen recently about whether AI policymaking should occur at the state or federal level, with the consensus largely being that both should have a role in regulation. With the removal of a provision to enact a moratorium on state-level AI regulation from the federal budget bill, states retain the authority to enact policy to guide responsible AI use.

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Microsoft launches $4B artificial intelligence reskilling institute

Published

1 hour ago

July 9, 2025

The Editors

Microsoft unveiled a new initiative Wednesday that’s intended to bring artificial intelligence skills to millions of people around the world.

Microsoft Elevate will spend $4 billion in cash and technology donations to philanthropic, educational, and labor organizations over the next four years, as it seeks to accelerate the proliferation of AI technology.

Microsoft makes the AI tool CoPilot, and is a key partner of OpenAI, the maker of ChatGPT. The company is investing aggressively in the infrastructure needed to power its AI push, pledging to spend $80 billion on data centers this year.

The investments come as Microsoft lays off thousands of employees in in its home state, Washington, and globally.

“ One of the things that has changed the most dramatically about Microsoft is we’ve moved as a company — as our industry has moved as an industry — from one that spent almost every dollar it earned on employing people to what is in fact the greatest capital and infrastructure investment in the history of global infrastructure,” Microsoft President and Vice Chair Brad Smith said at a launch event in Seattle.

In an interview with KUOW, Smith said that restructuring is “ frankly something that should always be hard, but it is something that needs to be done for a company to be successful for many decades and not just a few years.”

Smith said Microsoft Elevate will employ about 300 people, and partner with organizations around the world on a variety of initiatives aimed at increasing AI literacy. The Microsoft Elevate Academy plans to help 20 million people earn AI skilling credentials to be more competitive in an uncertain job market.

“ I think in many ways it gives us the opportunity to reach everybody,” Smith said, “and that includes people who will be using and designing AI in the future, say the future of what computer science education becomes, people who are designing AI systems for businesses, but consumers as well, students and teachers who can use AI to better reach and prepare for helping students.”

The initiative also includes the creation of Microsoft’s AI Economy Institute, a think tank of academics that will study the societal impacts of AI.

The effect generative AI will have on education remains a source of much speculation and debate.

While some educators are embracing the technology, others are struggling to rein in cheating and question whether the technology could undermine the very premise of education as we know it.

Regardless of the ongoing debate, Microsoft has always been at the forefront of bringing technology into the classroom, first with PCs and now AI. The company is betting that the resources it is devoting to Microsoft Elevate will help shape a path forward that allows AI to be more useful than disruptive in education and across the economy.

“ There are many different skills that we’re all going to need to work together to pursue, but I think there’s also a North Star that should guide us,” Smith said. “It’s a North Star that might sound unusual coming from a tech company, but I think it’s a North Star that matters most. We need to use AI to help us think more, not less.”

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Artificial Intelligence and Criminal Exploitation: A New Era of Risk

Published

1 hour ago

July 9, 2025

The Editors

WASHINGTON, D.C. – The House Judiciary Subcommittee on Crime and Federal Government Surveillance will hold a hearing on Wednesday, July 16, 2025, at 10:00 a.m. ET. The hearing, “Artificial Intelligence and Criminal Exploitation: A New Era of Risk,” will examine the growing threat of Artificial Intelligence (AI)-enabled crime, including how criminals are leveraging AI to conduct fraud, identity theft, child exploitation, and other illicit activities. It will also explore the capabilities and limitations of law enforcement in addressing these evolving threats, as well as potential legislative and policy responses to ensure public safety in the age of AI.

WITNESSES:

LTC Andrew Bowne, Former Counsel, Department of the Air Force Artificial Intelligence Accelerator at the Massachusetts Institute of Technology
Ari Redbord, Global Head of Policy, TRM Labs; former Assistant United States Attorney
Zara Perumal, Co-Founder, Overwatch Data; former member, Threat Analysis Department, Google

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