Connect with us

Business

AI Hype vs. Business Reality: The Race to Meaningful Implementation

Published

on


AI hype vs. business reality: The race to meaningful implementation – Chris Martin, AI & ML expert at Netcall discusses.

Artificial Intelligence (AI) is one of the most talked-about technologies to date. It’s dominating headlines, boardroom discussions, and vendor roadmaps. From Generative AI chatbots to multi-modal systems with autonomous agents, the pace of innovation is advancing rapidly. Yet behind the excitement lies a growing disconnect: everyone wants AI, but few know what to do with it.

This gap between aspiration and meaningful application is fast becoming one of the defining challenges of the AI era. While the technology and its capabilities continue to evolve at speed, many organisations remain unclear on how to deploy it effectively, safely and strategically.

There is a pressing need for AI education – not just in terms of data science or machine learning, but in aligning AI capabilities with real-world objectives. Leaders need to understand what AI can and cannot do, where it can create value, and how to prepare their organisations for the changes it brings. Without this foundational knowledge, businesses risk making investments that fail to deliver meaningful outcomes.

Where AI is already delivering value

Despite these challenges, AI is already delivering value in focused, high-impact areas – offering a glimpse of what’s possible when strategy and execution align.

In customer service, for instance, AI is already improving decision support by providing real-time summaries and recommendations to agents, enhancing both speed and accuracy. It’s also playing an increasingly important role in personalising customer experiences, using context and historical data to tailor interactions and anticipate needs and engage proactively.

Agentic AI is now taking that a step further, enabling systems to reason, support decision making, and take action to troubleshoot and resolve issues with minimal human input.

Operationally, AI is automating repetitive tasks such as data management and improving workflows. In case management and back-office functions, it is streamlining complex processes, reducing time-to-resolution, and enabling more efficient use of human resources.

These use cases may not make headlines, but they represent exactly what many organisations need: practical, measurable improvements to core operations.

The roadblocks to real impact

Despite this progress, many businesses face significant challenges when it comes to deployment. Key challenges include data sensitivity, particularly for highly regulated industries like healthcare, where compliance, privacy and transparency are critical. Questions around where data is stored, how it is processed, and who has access to it are increasingly under scrutiny. Cybersecurity risks are also growing, with new fears being constantly raised around prompt injections and model poisoning.

The technical limitations of current AI models are often underestimated. Issues such as hallucinations, where models generate factually incorrect or nonsensical outputs, continue to present serious risks, particularly in customer-facing or regulated environments. Many models also carry cultural or linguistic biases, inherited from their training data, which can affect performance and trustworthiness.

Infrastructure complexity adds another layer of difficulty. Hosting and scaling large models requires significant computing power and robust data usage, often placing a huge financial burden on organisations, not to mention environmental implications.

Against this backdrop, a platform approach tailored to sector-specific needs is emerging as a practical and safe solution. By providing a structured, secure environment for AI adoption, such platforms allow organisations to embed AI into their existing systems with greater control, scalability, and compliance. They offer a way to balance innovation with governance, enabling teams to unlock the full capabilities of AI while managing risks more effectively.

Without this kind of strategic foundation, many AI initiatives remain siloed or experimental, unable to deliver sustained business value.

What Comes Next: Less hype, more strategy

As the pressure to adopt AI increases within the business landscape and attention turns towards innovations such as artificial general intelligence and fully autonomous agents, organisations need to remain focused on grounded, well-governed deployment. The true differentiator will not be speed of adoption, but the ability to integrate AI responsibly and effectively into everyday work.

Achieving this will require not only technical capability but also cultural readiness, ethical awareness, and regulatory alignment. It means designing systems that are explainable and auditable, educating teams on how to use AI tools appropriately, and building cross-functional strategies that connect AI investment to real business outcomes.

The future of AI belongs to organisations that view it not as a silver bullet, but as a strategic asset – one that must be understood, governed, and continuously adapted.

AI has the potential to transform industries, but only if the gap between hype and implementation is closed. The businesses that succeed will be those that move beyond experimentation and build a foundation of trust, clarity, and capability.

Everyone wants AI. But only those who know what to do with it will unlock its full potential.

 

 

Chris Martin, AI & ML expert at Netcall discusses.

Over 600 organisations in financial services, insurance, local government and healthcare use Netcall’s Liberty platform to make life easier for the people they serve.

Liberty Converse is the next-generation, AI-powered contact centre solution that redefines how businesses engage with their customers. The cloud-native platform extends its robust contact centre software capabilities to harness the power of intelligent process automation and rapid application development, setting Netcall apart in the competitive landscape.

Liberty Converse is part of Netcall’s Liberty platform which provides cut-through process automation and communications solutions, helping organisations to achieve their business goals faster in a rapidly changing world. Liberty offers user-friendly, AI-driven tools to create business applications that automate processes, streamline workflows and enhance both customer and employee experiences.

For additional information on Netcall view their Company Profile









Source link

Business

AI giant Nvidia makes history as first US$4t company

Published

on




Source link

Continue Reading

Business

Heathrow to pipe ‘sounds of an airport’ around airport

Published

on


The hum of an escalator, the rumble of a baggage belt and hurried footsteps are all interspersed with snippets of the lady on the tannoy: “Boarding at Gate 18”.

The UK’s biggest flight hub plans to make your experience at the airport sound, well, even more like an airport.

In what may be a bid to overhaul its image after a disastrous offsite fire in March, or just a marketing spin for summer holiday flying, Heathrow says it has commissioned a new “mood-matching” sound mix, which will be looped seamlessly and played throughout the airport’s terminals this summer.

The airport says “Music for Heathrow” is designed to help kickstart passenger holidays by reflecting “excitement and anticipation”.

“Nothing compares to the excitement of stepping foot in the airport for the start of a summer holiday, and this new soundtrack perfectly captures those feelings,” claims Lee Boyle, who heads up the airport’s terminals.

Whatever the aim, it will raise questions over what additional background noises passengers require, when they already have the sounds of an airport – fussing children, people doing their last farewells into their mobile phone, last calls for late-comers – all around them.

The airport invited Grammy nominee “musician, multi-instrumentalist and producer” Jordan Rakei to create the soundtrack, which it says is the first ever created entirely with the sounds of an airport. However, Heathrow said the track also featured sounds from famous movie scenes, including passengers tapping their feet in Bend It Like Beckham and the beeps of a security scanner from Love Actually.

It is conceived as a tribute to Brian Eno’s album Music for Airports, released in 1979, which is seen as a defining moment in the growth of ambient music, a genre which is supposed to provide a calming influence on listeners, while also being easy to ignore.

“I spent time in every part of the airport, recording so many sounds from baggage belts to boarding calls, and used them to create something that reflects that whole pre-flight vibe,” said Rakei.

The recording also features passports being stamped, planes taking off and landing, chatter, the ding of a lift and the sound of a water fountain, which some people may appreciate as a source of ASMR or autonomous sensory meridian response. Fans of ASMR say certain sounds give them a pleasant tingling sensation.



Source link

Continue Reading

Business

AFRICON empowers Western Region Business leaders with AI training 

Published

on


Africon, Africa AI Consult, a leading artificial intelligence consultancy dedicated to accelerating digital transformation across Africa, recently launched a complimentary AI training program tailored specifically for business professionals in Ghana’s Western Region.

This initiative underscores Africon’s commitment to equipping local entrepreneurs and corporate leaders with essential AI skills needed to enhance productivity and maintain a competitive edge in today’s rapidly evolving technological landscape.

The Free AI Masterclass Workshop took place on July 1, 2025, at Prof. Emeritus Mireku-Gyimah Hall, Hotel De Hilda in Tarkwa, and on July 3, 2025, at the Conference Hall, Takoradi Mall.

The sessions attracted business leaders from various industries, all eager to explore and harness the power of AI tools including ChatGPT, Gamma, and NotebookLM.

Participants engaged in practical, hands-on training designed to demonstrate real-world applications of AI in business operations, marketing, and strategic decision-making.

Organized in partnership with Adansi Travels and Vaurse, the workshops reinforced Africon’s mission to extend AI knowledge and impact across key regions. Attendees expressed high praise for the sessions, noting how the training dispelled misconceptions about AI and highlighted its tangible benefits in daily business activities.

As part of its Corporate Social Responsibility (CSR) efforts, Africon also offers free monthly virtual AI training sessions, alongside paid AI Masterclasses available both online and in-person. 

The next paid in-person class is scheduled for July 18, 2025. Interested participants can register and find more information at www.africon.ai.

Africon continues to build a community of AI-savvy professionals poised to lead Africa’s digital future, empowering businesses to unlock efficiencies, drive growth, and compete globally.

About Africon

Africon is a premier AI consultancy dedicated to empowering African businesses through innovative AI solutions, training, and strategic partnerships. By fostering the adoption of AI technologies, Africon helps organizations unlock new efficiencies, stimulate growth, and remain competitive in the global marketplace.

DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.

DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.



Source link
Continue Reading

Trending