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The Future of AI in Business

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We are experiencing a new global technological revolution around the use and applications of Artificial Intelligence (AI). But what is the future of AI? In recent months, companies and professionals have taken their first steps in its adoption — and experts say in the imminent future AI will become a transformative force, reshaping business strategies and operations around the world.

“If 2024 was the year of AI’s adoption, 2025 will be the year of its transformation. From the redefinition of automation to the healthcare revolution, AI continues to make great leaps across industries.”*

In this article, we will analyze the impact, challenges and opportunities that the era of AI opens up for the future of companies and their managers. We will also look at the training programs that will successfully help us lead the way in the use of AI, and the AI trends for 2025.

What does the future of AI mean for business?

The future of AI is marked by advances that go beyond basic automation. AI’s ability to interpret data in real time, learn from it and act autonomously is reshaping business models.

Leading companies such as Inditex, Zalando and Amazon are already using the technology to anticipate trends, personalize customer experiences and optimize supply chains.

These AI trends show that the use of tools such as deep learning algorithms and generative AI systems can redefine entire industries, from manufacturing to financial services.

The age of AI and the role of business leaders

In the age of AI, the role of business leaders transcends data-driven decision-making. They must become architects of an ethical and strategic vision, capable of integrating AI into organizational culture so that it benefits both the company and society.

On the other hand, as we pointed out in our article on the characteristics of a good leader, it will also be essential for the manager to be able to communicate effectively, empower teams in the domain of AI and create trust around the use of these tools.

Ultimately, guiding teams in a rapidly evolving technology environment requires the skills to communicate, inspire and manage the transformative potential of AI. In this context, the ability to form and lead multidisciplinary teams will be crucial to create a sustainable positive impact.

Transforming the corporate environment for the future of AI

To thrive in the use of AI in the future, businesses must evolve. This includes a comprehensive review of technological infrastructures, prioritizing systems that can handle large volumes of data and ensuring integration between areas.

It is critical that this transformation of the corporate environment for the future of AI addresses three vital points: specialized leadership, team readiness and responsible AI strategies.

#1 Leadership in the age of AI

Business leaders will play a crucial role in establishing a clear vision of how AI will be used in the company. To this end, it is essential to have technical, strategic and human knowledge and skills, including:

  1. Technical understanding of AI: Mastering basic concepts such as machine learning and algorithm ethics.
  2. Data-driven decision-making: Knowing how to interpret results to drive strategic decisions.
  3. Adaptive leadership skills: Managing technological change by fostering collaboration and resilience.
  4. AI ethics and accountability training: Addressing bias and privacy is a must.
  5. Access to networks of experts: Developers, opinion leaders, engineers, specialized media and more.

Business schools like Esade offer training programs specifically designed to equip leaders with these tools and knowledge. Programs such as Rethinking Business with AI, Artificial Intelligence in Business and the Specialization Program in Business Artificial Intelligence (all taught in Spanish) offer first-class training in AI and are taught in collaboration with experts from companies including IBM.

Additionally, undergraduate degree programs such as the Bachelor of Business Administration & Bachelor in Business and Artificial Intelligence and postgrad programs such as the Master in Business Analytics and Artificial Intelligence are innovative educational approaches that will enable new generations of leaders to embrace AI as early as their university years.

#2 Preparing teams for the shift to AI

The preparation of human talent will be key in the era of AI and the future of business. Teams trained in areas such as data analysis, machine learning and technological change management will be critical to integrating AI effectively. Not only will this boost productivity, but it will also help reduce barriers to technology adoption.

#3 Strategies for a responsible transition to the age of AI

To achieve a successful and responsible transition, the following strategies are advisable:

  1. Promote the ethical use of AI: Implement ethical principles and training programs to prevent bias and ensure a positive impact.
  2. Establish algorithm monitoring and auditing policies: Creating regular audit protocols that assess the accuracy, fairness, and transparency of algorithms is critical. This includes, but is not limited to, using automated tools to identify biases, such as IBM’s AI Fairness 360, and testing in simulated scenarios prior to deployment.
  3. Ensure that the human and social impact of technology is positive: Companies must assess the social impact of technology and reinforce its acceptance through responsible initiatives — such as regularly auditing the models used in recruitment — to ensure they don’t perpetuate discrimination.

Consequences and challenges of AI in companies

While the benefits are numerous, the consequences of AI also pose significant ethical challenges that companies must address proactively. These include risks such as privacy, security and job displacement. A strong strategy will minimize the consequences of AI on companies that prioritize ethics.

#1 AI and privacy

Mass data collection by AI systems can put the privacy of users at risk and, without proper control, can result in unethical surveillance. Businesses must comply with regulations such as the GDPR General Data Protection Regulation to ensure transparency.

#2 Security Risks

Cybersecurity will be a key challenge in the future of AI, with systems vulnerable to attack. Investing in robust protection is crucial for businesses.

#3 Erroneous decision-making

Biases in algorithms or errors in data could lead to incorrect business decisions. Monitoring and auditing systems will be essential to ensure sound decision-making and the implementation of successful strategies

#4 Job displacement

Automation can threaten repetitive jobs: a McKinsey study reveals that between 25 and 35% of work activities could change in the next decade, especially repetitive tasks. This will exacerbate inequalities if the transition is not managed with reskilling policies.

Present and future: what AI is already being used in companies?

Among the main AI tools that are currently being used – and will continue to grow exponentially – are:

  1. ChatGPT, Copilot, Gemini: Generative AI tools like these are used to generate texts, content, images and even write programming code, among other uses. According to McKinsey’s 2024 global survey on AI, 65% of respondents reported that their organizations regularly use generative AI — almost double the number in the previous survey.
  2. Chatbots and virtual assistants: Automated response tools streamline and improve customer service. It is estimated that in 2025 chatbots will handle 70% of customer interactions, improving the experience and introducing efficiencies.
  3. Recommendation systems (AI in e-commerce): Platforms such as Amazon and Netflix have perfected AI algorithms to suggest products or content based on user behavior.
  4. RPA (Robotic Process Automation): Companies like UiPath and Automation Anywhere are leading the way in automating repetitive tasks in areas such as finance, human resources, and logistics.
  5. Predictive analytics: Companies in sectors such as retail or manufacturing use AI to analyze large volumes of data to anticipate demand and prevent supply disruptions.
  6. AI systems in cybersecurity: Tools such as Darktrace and CrowdStrike employ advanced algorithms to detect and mitigate threats in real-time.

What does AI look like in 2025?

If you’re wondering what AI will look like in 2025 and future years, the key will be its ability to integrate into everyday business processes. From advanced technologies such as digital twins or agents to generative intelligence, AI will optimize processes and personalize experiences in ways never before seen. Success will depend on combining these tools with ethical leadership and strategic vision.

“According to consulting firms MacKinsey, Gartner and Forrester, AI agents will become one of the top emerging technology applications by 2025.”*

10 trends in the use of AI in companies for 2025

  1. AI agents: Autonomous systems capable of managing complex tasks, streamlining operations and improving the customer experience. Google has based its new Gemini 2.0 AI model on ‘agents’, confirming that the future of this technology is independence and process automation.
  2. Advanced generative AI: Models such as DALL-E will be common in creative industries and advertising.
  3. Digital twins: Technologies that simulate processes or systems to optimize operations, widely used by large corporations such as Tesla, Siemens and General Electric.
  4. Specialized AI systems: Tools for medical diagnoses or automated legal solutions.
  5. Edge AI: AI processed on local devices that do not need to connect to a data center to function. This allows the devices to make autonomous decisions — very useful in medical or automotive settings.
  6. Ethical data analytics platforms: Technologies that ensure ethical compliance with AI.
  7. Hyper-personalization: AI will allow detailed personalization in sectors such as retail, health and finance, deepening customer engagement and loyalty.
  8. Intelligent automation: Integration into business processes for operational efficiency and decision-making.
  9. Human-AI synergy: Enhanced human capabilities and improved decision-making processes in companies.
  10. Advanced data analytics: Investment into AI will see data analytics grow significantly, with the global market reaching $234.6 billion.

Sectors that will lead the adoption of AI in 2025

1. Banking and finance
Financial institutions are using AI to detect fraud, personalize service offerings and improve customer service through chatbots. Tools such as predictive analytics also optimize investments and manage risks accurately.

2. Health
AI is revolutionizing medical diagnostics by using algorithms that analyze images such as X-rays and MRIs quickly and accurately. It’s also being used in drug research and personalized treatment planning.

3. E-commerce and retail
AI-based recommendation systems help personalize the customer experience. In addition, predictive analytics tools optimize inventory management and logistics in the supply chain.

4. Manufacturing
The adoption of digital twins and robotic automation is optimizing production. This reduces errors and costs, while allowing factories to operate with greater efficiency and flexibility.

5. Energy and sustainability
AI is helping energy companies optimize energy consumption and generation, especially in renewables. It is also used to analyze climate data and improve operational efficiency in sustainable projects.

6. Transport and logistics
Autonomous vehicles, intelligent traffic management systems and route optimization are clear examples of AI’s impact on this sector.

7. Education
Personalized learning platforms and AI-powered virtual tutors are transforming the way students interact with educational content — increasing the accessibility and adaptability of learning.

“Is your company ready to lead this change? Request more information on how to lead the AI revolution with Esade”.*

* Sarah Chudleigh, content writer at the specialized platform Botpress.



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Yorkshire Water announces hosepipe ban after driest spring in 132 years | Water industry

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Yorkshire Water has introduced hosepipe restrictions after the region recorded its driest spring in 132 years.

Yorkshire received just 15cm of rainfall between February and June, less than half of what is expected in an average year, pushing the region to an official drought status.

Its reservoirs are 55.8% full, which is 26.1 percentage points lower than what they would normally be at this time of year.

Dave Kaye, the director of water at Yorkshire Water, said action was necessary now to “help conserve water and protect Yorkshire’s environment”.

“From Friday this week, people across Yorkshire will need to stop using their hosepipes to water their gardens, wash their cars or for any other activities. Introducing these restrictions is not a decision we have taken lightly, and we’ve been doing everything we can to avoid having to put them in place,” he said.

The restrictions will come into force on 11 July. They will stop people from using a hosepipe to water gardens, wash private vehicles, fill domestic pools or clean outdoor surfaces.

People can still wash their car and water their gardens using tap water from a bucket or watering can. Businesses can use a hosepipe if it is directly related to a commercial purpose.

Mark Lloyd, the chief executive of the charity the Rivers Trust, said further hosepipe restrictions are likely to come in other areas of the country.

“Sadly, the measures will also probably include drought permits that allow the company to take more water from rivers than normal, which will have severe impacts on river wildlife which is already struggling,” he said. “It will be very surprising if other companies don’t have to follow suit unless the weather changes dramatically.”

The supplier, which serves 5 million customers across Yorkshire and parts of north Lincolnshire and Derbyshire, is owned by Kelda Group.

Yorkshire Water paid £37.5m dividends for the six months to 30 September 2024 to its parent, up from £17.7m during the same period in 2023. The company paid £84.1m in dividends within its group structure in its latest full financial year. The dividends were not distributed to external shareholders.

Last year the chief executive and chief financial officers at Yorkshire Water were handed a combined £616,000 in bonuses for a year in which thousands of its customers were affected for weeks by a burst water pipe.

Under new powers in Labour’s Water (Special Measures) Act 2025, the regulator, Ofwat, can ban bonuses for water executives where a company fails to meet key standards on environmental and financial performance, or is convicted of a criminal offence.

Under the rules, six water providers – including Thames Water, Southern Water, United Utilities, Wessex Water, Anglian Water and Yorkshire Water – were banned from paying “unfair” bonuses to their executives this year.

The boss of Yorkshire Water said she had decided to turn her bonus down this year, before the legislation was introduced. Nicola Shaw, who accepted a £371,000 bonus last year, said it would “not be appropriate” to accept the payment this year, acknowledging that the supplier needed to “do better” on tackling pollution.

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It comes as customers must pay higher water bills until the end of the decade, to help fund investment in better water and sewage infrastructure. The average annual bill for Yorkshire Water is £430, according to Ofwat, and is expected to rise by 35% by 2030.

Last month Yorkshire officially moved to drought status after a prolonged period of low rainfall. In May, north-west England also entered drought status, as reservoir levels fell to half their capacity. Much of the rest of the country is in prolonged dry status, which is the step before drought.

Consumers across England have been asked to conserve water as summer begins amid low river flows, groundwater levels and reservoir levels.

The regions at most risk of running out of water at the moment are those which rely largely on reservoirs rather than groundwater.

This is because the wet autumn and winter of 2024-25 allowed for the aquifers – the water below ground – to recharge. This means southeastern areas, which have good aquifers, are in a better position now than those in the Midlands and north of the country.

However, more dry weather could cause the aquifer levels to begin to dwindle as well.

When water supplies run dry, companies often apply for river abstraction licences. But rivers across the country, except in parts of the north-west, are at exceptionally low levels, so any further abstraction would pose a risk of great ecological harm.

Water companies have been criticised in past droughts for not implementing hosepipe bans quickly enough, and accused of not doing so because bosses were too concerned about affecting customer satisfaction scores, which influence their rating with the regulator. As of this year, this rating now dictates whether chief executives can get a bonus.



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RBA interest rates: Reserve Bank of Australia leaves cash rate on hold at 3.85% | Reserve Bank of Australia

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A divided Reserve Bank of Australia has held rates at 3.85%, in a surprise decision that denies further mortgage relief for millions of households.

The split decision came as a shock to financial markets and a large majority of experts who were sure the RBA board would cut interest rates for a second straight meeting.

Weak growth at the start of the year, easing inflation, and serious worries about the impact of Donald Trump’s trade war on the global economy were all cited as reasons for a third rate cut of 2025.

The RBA board was split, with six voting in favour of keeping rates on hold, and three against, shifting away from recent consensus decisions.

The RBA governor, Michele Bullock, said at a post-decision media briefing the board was united in its view on the direction of interest rates, just not on the timing of cuts.

Bullock said she understood mortgaged households were keen to see interest rates fall, and denied that the surprise decision to hold was a betrayal.

“Betrayal would be to let inflation get out of hand,” Bullock said.

“We’re never going to go back from the level of prices now, but we can at least stop them from rising as quickly.”

Bullock said the board would wait to see if the quarterly inflation data, due out at the end of July, showed another decline before deciding on a possible rate cut.

The monthly inflation data published in late June that fuelled expectations of a rate cut can be volatile and is viewed as less authoritative than quarterly figures.

Split decision

The decision, which was contrary to the near consensus economist forecasts ahead of the announcement, has raised questions over the RBA’s communication strategy, which is an area it had promised to improve on following criticism during the pandemic.

Bullock defended the central bank’s communication on Tuesday.

“I know a lot of people are really certain that they know exactly what to do and exactly how to get there; I’m not quite so certain,” she said.

While the RBA’s rate decision statement shows there was a split in Tuesday’s vote, the records do not show how Bullock, or any other member, voted. Economists at ANZ said the split decision showed a “reasonable degree of divergence for a board that has traditionally tried to arrive at decisions by consensus”.

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‘Not the outcome that millions of Australians were hoping for’: RBA leaves rates on hold – video

The RBA will now have more time to weigh up any further fallout from Donald Trump’s tariff regime and its shifting timelines.

Bullock said some global trade risks had abated since the RBA last met, a factor that alleviated the need for an imminent rate cut.

“But this is a very fluid situation, and we will continue to watch the data here and overseas very closely to see how things play out,” she said.

The treasurer, Jim Chalmers, said it was “not the result millions of Australians were hoping for”.

“We have made substantial and sustained progress on inflation which is why interest rates have already been cut twice in five months this year,” Chalmers said.

“We’ve seen elsewhere that when central banks cut rates, they don’t always cut at every meeting.”

The chief economist at Betashares, David Bassanese, was one of a small group of RBA watchers who had expected the central bank to keep rates on hold.

He said after the decision that the anticipated rate cut was “delayed not denied”.

“In that sense, this is very much a rate cut delayed not denied – the millions of Australian mortgage holders have only a few weeks to wait for relief,” Bassanese said.

Falling borrowing costs have added “gusto” to the property market in recent months, with prices at peak levels in Sydney, Brisbane, Adelaide, Perth and Darwin. There has also been a recovery in Melbourne and Hobart.

The RBA’s rate-setting board will announce its next decision on 12 August.



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Stock markets shrug off tariff letters after Trump says August 1 tariff deadline ‘not 100% firm’ – business live | Business

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Introduction: Asia-Pacific markets shrug off new Trump tariff threats

Good morning, and welcome to our rolling coverage of business, the financial markets and the world economy.

The TACO trade is back! Many Asia-Pacific stock markets are rising today, despite Donald Trump’s decision to ramp up his trade war by announcing new tariffs on 14 US trading partners.

There’s relief that Trump has announced a new pause before these new levies kick in – a new three-week reprieve kicks the can down the road to 1 August, rather than tomorrow.

This delay will give countries to negotiate trade deals with the US.

Asked if 1 August deadline was firm, Trump indicated it wasn’t exactly concrete, saying last night:

“I would say firm, but not 100% firm. If they call up and they say we’d like to do something a different way, we’re going to be open to that.”

That has encouraged traders to conclude that Trump Always Chickens Out (TACO).

So while there were losses on Wall Street last night after the first tariff letters were released, markets across Asia are taking the news in their stride.

In Tokyo, the Nikkei 2225 has risen by 0.3%, up 118 points to 39,705 points, even though Japan has been threatened with a new 25% tariff from 1 August (slightly higher than the 24% rate announced back in April, before Trump’s 90-day pause which expires tomorrow).

South Korea’s KOSPI has gained nearly 2%, even though Seoul has also received a letter announcing a new 25% tariff.

China’s CSI300 index has climbed by 0.8%. European markets are expected to open flat.

More letters are expected to be sent later this week.

Stephen Innes, managing partner at SPI Asset Management, says traders are pricing in “delay, maybe even dysfunction”, rather than a resolution of the trade war. But that’s enough to keep them bidding.

Innes writes:

Markets didn’t lurch because they’ve seen this show before. Tariff hike, rhetoric spikes, and then—like clockwork—comes the sudden pivot: “We’re still open to talks.” This is policy by poker tell. And by now, investors are familiar enough with the bluff to call it and fade the fear.

However…Ipek Ozkardeskaya, senior analyst at Swissquote Bank, fears there is too much “unexplained optimism”, adding:

The deadline extension is not good news, per se. It simply adds to the uncertainty. It’s yet another sign that the deadline won’t be a line in the sand, and that tariffs set in the coming days and weeks won’t be carved in stone, either.

They will be constantly changed — raised, lowered — and used as a go-to threat in every situation.

The agenda

  • 9.30am BST: UK’s Office for Budget Responsibility to release its latest Fiscal risks and sustainability report

  • 10am BST: Marks & Spencer chair Archie Norman to face business and trade committee to discuss M&S’s cyber attack

  • 11am BST: Office for Budget Responsibility press conference

  • 12pm BST: Post Office Horizon IT Inquiry to release Volume 1 of its Final Report

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European stock markets have also opened higher, led by Germany.

The German DAX index rose by 50 points, or 0.2%, to 24,125, in early trading, amid some relief that European negotiators have another three weeks to reach a trade deal with Washington.

France’s CAC has inched up by 0.1%, with Spain’s IBEX gaining 0.14%.

Jochen Stanzl, chief market analyst at CMC Markets, says:

Donald Trump has once again retreated from imposing tariffs, allowing the DAX to rise above the 24,000-point mark. It appears that investors are eager to test the previous week’s highs once more, but the success of this endeavor will depend on the daily news regarding trade policy, which is expected to remain volatile. The trade issue continues to be a source of uncertainty for the stock market, and without a trade agreement with the U.S., a sustainable continuation of the rally could prove challenging.

This morning, the European Union faces both positive and negative news. On the positive side, the pause on tariffs has been extended until August. Trump seems to be sticking to his pattern of initially making threats before showing a willingness to negotiate. He likely understands that implementing reciprocal tariffs would be more harmful than beneficial to the ongoing discussions.

However, the negative aspect is that sector-specific tariffs on cars, auto parts, aluminum, and steel will remain in effect until August 1. This latest development is not cause for great celebration, as the EU has struggled to effectively counter the already high tariffs that are currently in place during the negotiations.”





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