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How Is AI Changing The Way Students Learn At Business School?

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Artificial intelligence is the skill set that employers increasingly want from future hires. Find out how b-schools are equipping students to use AI

In 2025, AI is rapidly reshaping future careers. According to GMAC’s latest Corporate Recruiters Survey, global employers predict that knowledge of AI tools will be the fastest growing essential skill for new business hires over the next five years. 

Business students are already seeing AI’s value. More than three-quarters of business schools have already integrated AI into their curricula—from essay writing to personal tutoring, career guidance to soft-skill development.

BusinessBecause hears from current business students about how AI is reshaping the business school learning experience.

The benefits and drawbacks of using AI for essay writing

Many business school students are gaining firsthand experience of using AI to assist their academic work. At Rotterdam School of Management, Erasmus University in the Netherlands, students are required to use AI tools when submitting essays, alongside a log of their interactions.

“I was quite surprised when we were explicitly instructed to use AI for an assignment,” said Lara Harfner, who is studying International Business Administration (IBA) at RSM. “I liked the idea. But at the same time, I wondered what we would be graded on, since it was technically the AI generating the essay.”

Lara decided to approach this task as if she were writing the essay herself. She began by prompting the AI to brainstorm around the topic, research areas using academic studies and build an outline, before asking it to write a full draft.

However, during this process Lara encountered several problems. The AI-generated sources were either non-existent or inappropriate, and the tool had to be explicitly instructed on which concepts to focus on. It tended to be too broad, touching on many ideas without thoroughly analyzing any of them.

“In the end, I felt noticeably less connected to the content,” Lara says. “It didn’t feel like I was the actual author, which made me feel less responsible for the essay, even though it was still my name on the assignment.”

Despite the result sounding more polished, Lara thought she could have produced a better essay on her own with minimal AI support. What’s more, the grades she received on the AI-related assignments were below her usual average. “To me, that shows that AI is a great support tool, but it can’t produce high-quality academic work on its own.”

AI-concerned employers who took part in the Corporate Recruiters Survey echo this finding, stating that they would rather GME graduates use AI as a strategic partner in learning and strategy, than as a source for more and faster content.


How business students use AI as a personal tutor

Daniel Carvalho, a Global Online MBA student, also frequently uses AI in his academic assignments, something encouraged by his professors at Porto Business School (PBS).

However, Daniel treats AI as a personal tutor, asking it to explain complex topics in simple terms and deepen the explanation. On top of this, he uses it for brainstorming ideas, summarizing case studies, drafting presentations and exploring different points of view.

“My MBA experience has shown me how AI, when used thoughtfully, can significantly boost productivity and effectiveness,” he says.

Perhaps one of the most interesting ways Daniel uses AI is by turning course material into a personal podcast. “I convert text-based materials into audio using text-to-speech tools, and create podcast-style recaps to review content in a more conversational and engaging way. This allows me to listen to the materials on the go—in the car or at the gym.”

While studying his financial management course, Daniel even built a custom GPT using course materials. Much like a personal tutor, it would ask him questions about the material, validate his understanding, and explain any questions he got wrong. “This helped reinforce my knowledge so effectively that I was able to correctly answer all multiple-choice questions in the final exam,” he explains.

Similarly, at Villanova School of Business in the US, Master of Science in Business Analytics and AI (MSBAi) students are building personalized AI bots with distinct personalities. Students embed reference materials into the bot which then shape how the bot responds to questions. 

“The focus of the program is to apply these analytics and AI skills to improve business results and career outcomes,” says Nathan Coates, MSBAi faculty director at the school. “Employers are increasingly looking for knowledge and skills for leveraging GenAI within business processes. Students in our program learn how AI systems work, what their limitations are, and what they can do better than existing solutions.”


The common limitations of using AI for academic work

Kristiina Esop, who is studying a doctorate in Business Administration and Management at Estonian Business School, agrees that AI in education must always be used critically and with intention. She warns students should always be aware of AI’s limitations.

Kristiina currently uses AI tools to explore different scenarios, synthesize large volumes of information, and detect emerging debates—all of which are essential for her work both academically and professionally.

However, she cautions that AI tools are not 100% accurate. Kristiina once asked ChatGPT to map actors in circular economy governance, and it returned a neat, simplified diagram that ignored important aspects. “That felt like a red flag,” she says. “It reminded me that complexity can’t always be flattened into clean logic. If something feels too easy, too certain—that’s when it is probably time to ask better questions.”

To avoid this problem, Kristiina combines the tools with critical thinking and contextual reading, and connects the findings back to the core questions in her research. “I assess the relevance and depth of the sources carefully,” she says. “AI can widen the lens, but I still need to focus it myself.”

She believes such critical thinking when using AI is essential. “Knowing when to question AI-generated outputs, when to dig deeper, and when to disregard a suggestion entirely is what builds intellectual maturity and decision-making capacity,” she says.

This is also what Wharton management professor Ethan Mollick, author of Co Intelligence: Living and Working with AI and co-director of the Generative AI Lab believes. He says the best way to work with [generative AI] is to treat it like a person. “So you’re in this interesting trap,” he says. “Treat it like a person and you’re 90% of the way there. At the same time, you have to remember you are dealing with a software process.”

Hult International Business School, too, expects its students to use AI in a balanced way, encouraging them to think critically about when and how to use it. For example, Rafael Martínez Quiles, a Master’s in Business Analytics student at Hult, uses AI as a second set of eyes to review his thinking. 

“I develop my logic from scratch, then use AI to catch potential issues or suggest improvements,” he explains. “This controlled, feedback-oriented approach strengthens both the final product and my own learning.”

At Hult, students engage with AI to solve complex, real-world challenges as part of the curriculum. “Practical business projects at Hult showed me that AI is only powerful when used with real understanding,” says Rafael. “It doesn’t replace creativity or business acumen, it supports it.”

As vice president of Hult’s AI Society, N-AIble, Rafael has seen this mindset in action. The society’s members explore AI ethically, using it to augment their work, not automate it. “These experiences have made me even more confident and excited about applying AI in the real world,” he says.


The AI learning tools students are using to improve understanding

In other business schools, AI is being used to offer faculty a second pair of hands. Nazarbayev University Graduate School of Business has recently introduced an ‘AI Jockey’. Appearing live on a second screen next to the lecturer’s slides, this AI tool acts as a second teacher, providing real-time clarifications, offering alternate examples, challenging assumptions, and deepening explanations. 

“Students gain access to instant, tailored explanations that complement the lecture, enhancing understanding and engagement,” says Dr Tom Vinaimont, assistant professor of finance, Nazarbayev University Graduate School of Business, who uses the AI jockey in his teaching. 

Rather than replacing the instructor, the AI enhances the learning experience by adding an interactive, AI-driven layer to traditional teaching, transforming learning into a more dynamic, responsive experience.

“The AI Jockey model encourages students to think critically about information, question the validity of AI outputs, and build essential AI literacy. It helps students not only keep pace with technological change but also prepares them to lead in an AI-integrated world by co-creating knowledge in real time,” says Dr Vinaimont.


How AI can be used to encourage critical thinking among students

So, if you’re looking to impress potential employers, learning to work with AI while a student is a good place to start. But simply using AI tools isn’t enough. You must think critically, solve problems creatively and be aware of AI’s limitations. 

Most of all, you must be adaptable. GMAC’s new AI-powered tool, Advancery, helps you find graduate business programs tailored to your career goals, with AI-readiness in mind.

After all, working with AI is a skill in itself. And in 2025, it is a valuable one.



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Joint UT, Yale research develops AI tool for heart analysis – The Daily Texan

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A study published on June 23 in collaboration with UT and Yale researchers developed an artificial intelligence tool capable of performing and analyzing the heart using echocardiography. 

The app, PanEcho, can analyze echocardiograms, or pictures of the heart, using ultrasounds. The tool was developed and trained on nearly one million echocardiographic videos. It can perform 39 echocardiographic tasks and accurately detect conditions such as systolic dysfunction and severe aortic stenosis.

“Our teammates helped identify a total of 39 key measurements and labels that are part of a complete echocardiographic report — basically what a cardiologist would be expected to report on when they’re interpreting an exam,” said Gregory Holste, an author of the study and a doctoral candidate in the Department of Electrical and Computer Engineering. “We train the model to predict those 39 labels. Once that model is trained, you need to evaluate how it performs across those 39 tasks, and we do that through this robust multi site validation.” 

Holste said out of the functions PanEcho has, one of the most impressive is its ability to measure left ventricular ejection fraction, or the proportion of blood the left ventricle of the heart pumps out, far more accurately than human experts. Additionally, Holste said PanEcho can analyze the heart as a whole, while humans are limited to looking at the heart from one view at a time. 

“What is most unique about PanEcho is that it can do this by synthesizing information across all available views, not just curated single ones,” Holste said. “PanEcho integrates information from the entire exam — from multiple views of the heart to make a more informed, holistic decision about measurements like ejection fraction.” 

PanEcho is available for open-source use to allow researchers to use and experiment with the tool for future studies. Holste said the team has already received emails from people trying to “fine-tune” the application for different uses. 

“We know that other researchers are working on adapting PanEcho to work on pediatric scans, and this is not something that PanEcho was trained to do out of the box,” Holste said. “But, because it has seen so much data, it can fine-tune and adapt to that domain very quickly. (There are) very exciting possibilities for future research.”



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Google launches AI tools for mental health research and treatment

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Google announced two new artificial intelligence initiatives on July 7, 2025, designed to support mental health organizations in scaling evidence-based interventions and advancing research into anxiety, depression, and psychosis treatments.

The first initiative involves a comprehensive field guide developed in partnership with Grand Challenges Canada and McKinsey Health Institute. According to the announcement from Dr. Megan Jones Bell, Clinical Director for Consumer and Mental Health at Google, “This guide offers foundational concepts, use cases and considerations for using AI responsibly in mental health treatment, including for enhancing clinician training, personalizing support, streamlining workflows and improving data collection.”

The field guide addresses the global shortage of mental health providers, particularly in low- and middle-income countries. According to analysis from the McKinsey Health Institute cited in the document, “closing this gap could result in more years of life for people around the world, as well as significant economic gains.”

Summary

Who: Google for Health, Google DeepMind, Grand Challenges Canada, McKinsey Health Institute, and Wellcome Trust, targeting mental health organizations and task-sharing programs globally.

What: Two AI initiatives including a practical field guide for scaling mental health interventions and a multi-year research investment for developing new treatments for anxiety, depression, and psychosis.

When: Announced July 7, 2025, with ongoing development and research partnerships extending multiple years.

Where: Global implementation with focus on low- and middle-income countries where mental health provider shortages are most acute.

Why: Address the global shortage of mental health providers and democratize access to quality, evidence-based mental health support through AI-powered scaling solutions and advanced research.

The 73-page guide outlines nine specific AI use cases for mental health task-sharing programs, including applicant screening tools, adaptive training interfaces, real-time guidance companions, and provider-client matching systems. These tools aim to address challenges such as supervisor shortages, inconsistent feedback, and protocol drift that limit the effectiveness of current mental health programs.

Task-sharing models allow trained non-mental health professionals to deliver evidence-based mental health services, expanding access in underserved communities. The guide demonstrates how AI can standardize training, reduce administrative burdens, and maintain quality while scaling these programs.

According to the field guide documentation, “By standardizing training and avoiding the need for a human to be involved at every phase of the process, AI can help mental health task-sharing programs effectively scale evidence-based interventions throughout communities, maintaining a high standard of psychological support.”

The second initiative represents a multi-year investment from Google for Health and Google DeepMind in partnership with Wellcome Trust. The funding, which includes research grant funding from the Wellcome Trust, will support research projects developing more precise, objective, and personalized measurement methods for anxiety, depression, and psychosis conditions.

The research partnership aims to explore new therapeutic interventions, potentially including novel medications. This represents an expansion beyond current AI applications into fundamental research for mental health treatment development.

The field guide acknowledges that “the application of AI in task-sharing models is new and only a few pilots have been conducted.” Many of the outlined use cases remain theoretical and require real-world validation across different cultural contexts and healthcare systems.

For the marketing community, these developments signal growing regulatory attention to AI applications in healthcare advertising. Recent California guidance on AI healthcare supervision and Google’s new certification requirements for pharmaceutical advertising demonstrate increased scrutiny of AI-powered health technologies.

The field guide emphasizes the importance of regulatory compliance for AI mental health tools. Several proposed use cases, including triage facilitators and provider-client matching systems, could face classification as medical devices requiring regulatory oversight from authorities like the FDA or EU Medical Device Regulation.

Organizations considering these AI tools must evaluate technical infrastructure requirements, including cloud versus edge computing approaches, data privacy compliance, and integration with existing healthcare systems. The guide recommends starting with pilot programs and establishing governance committees before full-scale implementation.

Technical implementation challenges include model selection between proprietary and open-source systems, data preparation costs ranging from $10,000 to $90,000, and ongoing maintenance expenses of 10 to 30 percent of initial development costs annually.

The initiatives build on growing evidence that task-sharing approaches can improve clinical outcomes while reducing costs. Research cited in the guide shows that mental health task-sharing programs are cost-effective and can increase the number of people treated while reducing mental health symptoms, particularly in low-resource settings.

Real-world implementations highlighted in the guide include The Trevor Project’s AI-powered crisis counselor training bot, which trained more than 1,000 crisis counselors in approximately one year, and Partnership to End Addiction’s embedded AI simulations for peer coach training.

These organizations report improved training efficiency and enhanced quality of coach conversations through AI implementation, suggesting practical benefits for established mental health programs.

The field guide warns that successful AI adoption requires comprehensive planning across technical, ethical, governance, and sustainability dimensions. Organizations must establish clear policies for responsible AI use, conduct risk assessments, and maintain human oversight throughout implementation.

According to the World Health Organization principles referenced in the guide, responsible AI in healthcare must protect autonomy, promote human well-being, ensure transparency, foster responsibility and accountability, ensure inclusiveness, and promote responsive and sustainable development.

Timeline

  • July 7, 2025: Google announces two AI initiatives for mental health research and treatment
  • January 2025California issues guidance requiring physician supervision of healthcare AI systems
  • May 2024: FDA reports 981 AI and machine learning software devices authorized for medical use
  • Development ongoing: Field guide created through 10+ discovery interviews, expert summit with 20+ specialists, 5+ real-life case studies, and review of 100+ peer-reviewed articles



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New Research Shows Language Choice Alone Can Guide AI Output Toward Eastern or Western Cultural Outlooks

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A new study shows that the language used to prompt AI chatbots can steer them toward different cultural mindsets, even when the question stays the same. Researchers at MIT and Tongji University found that large language models like OpenAI’s GPT and China’s ERNIE change their tone and reasoning depending on whether they’re responding in English or Chinese.

The results indicate that these systems translate language while also reflecting cultural patterns. These patterns appear in how the models provide advice, interpret logic, and handle questions related to social behavior.

Same Question, Different Outlook

The team tested both GPT and ERNIE by running identical tasks in English and Chinese. Across dozens of prompts, they found that when GPT answered in Chinese, it leaned more toward community-driven values and context-based reasoning. In English, its responses tilted toward individualism and sharper logic.

Take social orientation, for instance. In Chinese, GPT was more likely to favor group loyalty and shared goals. In English, it shifted toward personal independence and self-expression. These patterns matched well-documented cultural divides between East and West.

When it came to reasoning, the shift continued. The Chinese version of GPT gave answers that accounted for context, uncertainty, and change over time. It also offered more flexible interpretations, often responding with ranges or multiple options instead of just one answer. In contrast, the English version stuck to direct logic and clearly defined outcomes.

No Nudging Needed

What’s striking is that these shifts occurred without any cultural instructions. The researchers didn’t tell the models to act more “Western” or “Eastern.” They simply changed the input language. That alone was enough to flip the models’ behavior, almost like switching glasses and seeing the world in a new shade.

To check how strong this effect was, the researchers repeated each task more than 100 times. They tweaked prompt formats, varied the examples, and even changed gender pronouns. No matter what they adjusted, the cultural patterns held steady.

Real-World Impact

The study didn’t stop at lab tests. In a separate exercise, GPT was asked to choose between two ad slogans, one that stressed personal benefit, another that highlighted family values. When the prompt came in Chinese, GPT picked the group-centered slogan most of the time. In English, it leaned toward the one focused on the individual.

This might sound small, but it shows how language choice can guide the model’s output in ways that ripple into marketing, decision-making, and even education. People using AI tools in one language may get very different advice than someone asking the same question in another.

Can You Steer It?

The researchers also tested a workaround. They added cultural prompts, telling GPT to imagine itself as a person raised in a specific country. That small nudge helped the model shift its tone, even in English, suggesting that cultural context can be dialed up or down depending on how the prompt is framed.

Why It Matters

The findings concern how language affects the way AI models present information. Differences in response patterns suggest that the input language influences how content is structured and interpreted. As AI tools become more integrated into routine tasks and decision-making processes, language-based variations in output may influence user choices over time.

Notes: This post was edited/created using GenAI tools. Image: DIW-Aigen.

Read next: Jack Dorsey Builds Offline Messaging App That Uses Bluetooth Instead of the Internet





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