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97% of Companies Have Moved Beyond Pilots — TradingView News

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Report identifies what separates leaders from laggards in AI-powered PIM

MALMÖ, Sweden and CHICAGO, July 01, 2025 (GLOBE NEWSWIRE) — Inriver, the premier solution for managing and optimizing product experiences across the digital commerce ecosystem, today released a new global research report, AI: From Experimentation to Execution – The State of AI in Product Information Management. Drawing on insights from 317 global product, marketing, and technology executives, the report uncovers how AI is being integrated into product content workflows, where it delivers value, and how companies balance risk, trust, and performance.

“This research confirms what we see across our customer base every day: AI is no longer theoretical. It is embedded into how organizations connect, scale, and optimize product data across their ecosystems,” said Rohit Goyal, CEO of Inriver. “But adoption is not the same as success. AI’s real power isn’t novelty—it’s momentum for our customers. Our customers are weaving intelligent agents into workflows, expanding syndication, and pairing every decision with digital-shelf insight. They’re launching products faster and earning trust at every touchpoint. What sets them apart is not just their use of AI for operational efficiency, but how deliberately they apply it to drive trust and measurable impact.”

Key Findings from the Research:

  • 97 percent of respondents have moved beyond AI pilot programs
  • 83 percent have integrated AI into multiple systems and workflows
  • 87 percent report increased customer trust in product content since adopting AI
  • Over 80 percent are seeing moderate to significant revenue gains from AI

The data shows that while AI adoption is nearly universal, its implementation is far from uniform. Inriver’s research identified three main self-reported approaches: 50% of companies rely on structured human oversight, 24% use autonomous AI for targeted tasks, and 26% combine automation with human checkpoints.

Regardless of maturity, the prevailing theme is this: thoughtful governance and accountability are non-negotiable. In fact, 50% of companies still apply direct human oversight to AI workflows, and 68% say customer trust must be earned—not assumed. These findings suggest that organizations recognize they cannot trade trust for efficiency.

Customer Trust Is Growing with Responsible AI

The research reveals a clear trend: as organizations integrate AI into their product information workflows, customer trust is increasing. 87 percent of respondents report increased customer trust in their product content, with many seeing meaningful gains in engagement and satisfaction. This growth reflects a broader shift in how brands are using AI—not just to generate content, but for structured data enrichment, validation, and performance analytics—to deliver richer, more consistent product experiences.

While 68% of respondents still rely on indirect measures such as CSAT scores to assess trust, the next phase of AI maturity will be defined by more intentional, outcome-based benchmarks. As AI becomes central to product data strategies, businesses are investing in ways to better understand and quantify its impact on customer relationships.

Regional and Sector Benchmarks Reveal Varied Strategies

The report also highlights important geographic and industry-specific variations in AI strategy. U.S. companies are significantly more likely to report autonomous AI adoption and prioritize operational efficiency, while European respondents lean toward integrated AI with human oversight, reflecting a stronger emphasis on data governance. Additionally, sectors such as manufacturing and e-commerce are further along in integration, while retailers and distributors remain more cautious. Full findings by region and industry are available in the complete report.

“This is not a one-size-fits-all journey,” added Goyal. “We are helping deliver these capabilities to our customers through continuous innovation. Inspire, Inriver’s AI-powered assistant, is integrated throughout the product, working in the background to onboard, generate, and refine content and distribution at scale. Winning with AI means aligning strategy with your business realities. The goal is not perfection, but profitable growth, speed, and trust.”

The findings reinforce Inriver’s core belief: controlling the product data current is what enables enterprise teams to deliver the right product experiences across every touchpoint. By connecting systems, scaling efficiently, and continuously optimizing with AI and digital shelf insights, businesses can transform complexity into growth.

To access the full research, and to find out what separates leaders from laggards in AI implementation, click here.

About Inriver:

Inriver is the Product Information Management (PIM) solution that empowers brands, manufacturers, and retailers to take control of the product data current and turn complexity into competitive advantage. Its AI-powered, scalable platform connects seamlessly to upstream systems and downstream channels, enabling continuous optimization of product experiences across every touchpoint. Trusted by more than 1600 global brands, Inriver accelerates time-to-market, enhances customer experience, and fuels profitable growth. For more information, visit www.inriver.com or follow us on LinkedIn.

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Eileen Belden

REQ for Inriver

inriver@req.co



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ASML finds even monopolists get the blues

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Holding a virtual monopoly in a product on which the artificial intelligence boom relies should be a golden ticket. For chipmaker Nvidia, it has been. But ASML, which makes extraordinarily complex machines that etch silicon and is no less integral to the rise of AI, has found that ruling the roost can still be an up-and-down affair.

The €270bn Dutch manufacturer, which reports its earnings next week, is a sine qua non of technology; chips powering AI and even fridges are invariably etched by ASML’s kit. The flipside is its exposure to customers’ fortunes and politics.

Revenue is inherently lumpy, and a single paused purchase makes a big dent — a key difference from fellow AI monopolist Nvidia, which is at present struggling to meet demand for its top-end chips. ASML’s newest high numerical aperture (NA) systems go for €380mn; as an example of how volatile revenue can be for such big-ticket items, one delayed order would be akin to drivers holding off on buying 8,000-odd Teslas.

Initial hopes were high for robust spending on wafer fab equipment this year and next. Semi, an industry body, in December reckoned on an increase of 7 per cent this year and twice that in 2026. Jefferies, for example, now expects sales to flatline next year.

Mood music bears that out. Top chipmaker TSMC has sounded more cautious over the timing of the adoption of new high NA machines. Other big customers are reining in spending. Intel in April shaved its capital expenditure plans by $2bn to $18bn, while consensus numbers for Samsung Electronics suggest the South Korean chipmaker will underspend last year’s $39bn capex budget.

Politics is also getting thornier. Washington, seeking to hobble China’s tech prowess, has banned sales of ASML’s more advanced machines. Going further would hurt. China, which buys the less advanced but more profitable deep ultraviolet machines, typically accounts for about a quarter of sales. Last year, catch-up on orders lifted that to half.

Meanwhile, Chinese homegrown competition, given an extra nudge by US trade barriers, is evolving. Shenzhen government-backed SiCarrier, for example, claims to have encroached on ASML territory with lithography capable of producing less advanced chips.

The good news is that catch-up in this industry, with a 5,000-strong supplier base and armies of engineers, requires years if not decades. Customers, too, will probably be deferring rather than nixing purchases. The zippier machines help customers juice yields; Intel reckons it cuts processes on a given layer from 40 steps to just 10.

Over time, ASML’s enviable market position looks solid — and perhaps more so than that of Nvidia, whose customers are increasingly trying to create their own chips. Yet the kit-maker’s shares have been the rockier investment. In the past year, ASML has shrunk by a third while Nvidia has risen by a quarter; its market capitalisation is within a whisker of $4tn. That makes ASML the braver bet, but by no means a worse one.

louise.lucas@ft.com



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Political attitudes shape public perceptions of artificial intelligence

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Political attitudes shape public perceptions of artificial intelligence | National Centre for Social Research






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Space technology: Lithuania’s promising space start-ups

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MaryLou Costa

Technology Reporter

Reporting fromVilnius, Lithuania
Astrolight A technician works with lasers at Astrolight's labAstrolight

Astrolight is developing a laser-based communications system

I’m led through a series of concrete corridors at Vilnius University, Lithuania; the murals give a Soviet-era vibe, and it seems an unlikely location for a high-tech lab working on a laser communication system.

But that’s where you’ll find the headquarters of Astrolight, a six-year-old Lithuanian space-tech start-up that has just raised €2.8m ($2.3m; £2.4m) to build what it calls an “optical data highway”.

You could think of the tech as invisible internet cables, designed to link up satellites with Earth.

With 70,000 satellites expected to launch in the next five years, it’s a market with a lot of potential.

The company hopes to be part of a shift from traditional radio frequency-based communication, to faster, more secure and higher-bandwidth laser technology.

Astrolight’s space laser technology could have defence applications as well, which is timely given Russia’s current aggressive attitude towards its neighbours.

Astrolight is already part of Nato’s Diana project (Defence Innovation Accelerator for the North Atlantic), an incubator, set up in 2023 to apply civilian technology to defence challenges.

In Astrolight’s case, Nato is keen to leverage its fast, hack-proof laser communications to transmit crucial intelligence in defence operations – something the Lithuanian Navy is already doing.

It approached Astrolight three years ago looking for a laser that would allow ships to communicate during radio silence.

“So we said, ‘all right – we know how to do it for space. It looks like we can do it also for terrestrial applications’,” recalls Astrolight co-founder and CEO Laurynas Maciulis, who’s based in Lithuania’s capital, Vilnius.

For the military his company’s tech is attractive, as the laser system is difficult to intercept or jam.

​​It’s also about “low detectability”, Mr Maciulis adds:

“If you turn on your radio transmitter in Ukraine, you’re immediately becoming a target, because it’s easy to track. So with this technology, because the information travels in a very narrow laser beam, it’s very difficult to detect.”

Astrolight An Astrolight laser points towards the sky with telescopes in the backgroundAstrolight

Astrolight’s system is difficult to detect or jam

Worth about £2.5bn, Lithuania’s defence budget is small when you compare it to larger countries like the UK, which spends around £54bn a year.

But if you look at defence spending as a percentage of GDP, then Lithuania is spending more than many bigger countries.

Around 3% of its GDP is spent on defence, and that’s set to rise to 5.5%. By comparison, UK defence spending is worth 2.5% of GDP.

Recognised for its strength in niche technologies like Astrolight’s lasers, 30% of Lithuania’s space projects have received EU funding, compared with the EU national average of 17%.

“Space technology is rapidly becoming an increasingly integrated element of Lithuania’s broader defence and resilience strategy,” says Invest Lithuania’s Šarūnas Genys, who is the body’s head of manufacturing sector, and defence sector expert.

Space tech can often have civilian and military uses.

Mr Genys gives the example of Lithuanian life sciences firm Delta Biosciences, which is preparing a mission to the International Space Station to test radiation-resistant medical compounds.

“While developed for spaceflight, these innovations could also support special operations forces operating in high-radiation environments,” he says.

He adds that Vilnius-based Kongsberg NanoAvionics has secured a major contract to manufacture hundreds of satellites.

“While primarily commercial, such infrastructure has inherent dual-use potential supporting encrypted communications and real-time intelligence, surveillance, and reconnaissance across NATO’s eastern flank,” says Mr Genys.

BlackSwan Space Tomas Malinauskas with a moustache and in front of bookshelves.BlackSwan Space

Lithuania should invest in its domestic space tech says Tomas Malinauskas

Going hand in hand with Astrolight’s laser technology is the autonomous satellite navigation system fellow Lithuanian space-tech start-up Blackswan Space has developed.

Blackswan Space’s “vision based navigation system” allows satellites to be programmed and repositioned independently of a human based at a ground control centre who, its founders say, won’t be able to keep up with the sheer volume of satellites launching in the coming years.

In a defence environment, the same technology can be used to remotely destroy an enemy satellite, as well as to train soldiers by creating battle simulations.

But the sales pitch to the Lithuanian military hasn’t necessarily been straightforward, acknowledges Tomas Malinauskas, Blackswan Space’s chief commercial officer.

He’s also concerned that government funding for the sector isn’t matching the level of innovation coming out of it.

He points out that instead of spending $300m on a US-made drone, the government could invest in a constellation of small satellites.

“Build your own capability for communication and intelligence gathering of enemy countries, rather than a drone that is going to be shot down in the first two hours of a conflict,” argues Mr Malinauskas, also based in Vilnius.

“It would be a big boost for our small space community, but as well, it would be a long-term, sustainable value-add for the future of the Lithuanian military.”

Space Hub LT Blonde haired Eglė Elena Šataitė in a pin-striped jacketSpace Hub LT

Eglė Elena Šataitė leads a government agency supporting space tech

Eglė Elena Šataitė is the head of Space Hub LT, a Vilnius-based agency supporting space companies as part of Lithuania’s government-funded Innovation Agency.

“Our government is, of course, aware of the reality of where we live, and that we have to invest more in security and defence – and we have to admit that space technologies are the ones that are enabling defence technologies,” says Ms Šataitė.

The country’s Minister for Economy and Innovation, Lukas Savickas, says he understands Mr Malinauskas’ concern and is looking at government spending on developing space tech.

“Space technology is one of the highest added-value creating sectors, as it is known for its horizontality; many space-based solutions go in line with biotech, AI, new materials, optics, ICT and other fields of innovation,” says Mr Savickas.

Whatever happens with government funding, the Lithuanian appetite for innovation remains strong.

“We always have to prove to others that we belong on the global stage,” says Dominykas Milasius, co-founder of Delta Biosciences.

“And everything we do is also geopolitical… we have to build up critical value offerings, sciences and other critical technologies, to make our allies understand that it’s probably good to protect Lithuania.”

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